5 Reasons You Can't Miss The Dieline Conference

1. The Dieline Conference is the largest packaging design event of the year.

Your Big Ticket to HOW Design Live grants you entry into The Dieline Conference, the most comprehensive package design event of its kind, for designers who work on brands and packaged products. This year will have a strong focus on in-house design, including trends, technique, and the design journey. For those looking to take their craft to the next level and gain insight on the future of the industry, this is the must-attend event of 2017. You’ll walk away with a deeper understanding of your process and the next tangible steps for your career.

2. You'll see the world’s biggest consumer product brands in action

The Dieline Conference always has an international lineup of designers from some of the world’s top brands, and this year is no different. Target, Coca-Cola, Colgate Palmolive, Nestlé, Method…these are just a few of the global brands that you’ll find there. Between case studies, hands-on workshops, panel discussions, and enlightening Q&As at the end of each session, you’ll get an in-depth look at challenges of the industry and how to design for tomorrow.

3. You can experience The Dieline Awards 2017 Winners Exhibit

Every year, The Dieline Awards formally recognizes the absolute best in packaging design worldwide, and the winners become a part of a traveling exhibit that begins its journey at HOW Design Live. The exhibit features the most innovative projects from incredibly talented designers, and it always stands out as a highlight of the conference. The winners are announced on the Main Stage during the HOW Design Live opening keynote and projects premiere in the exhibit hall, giving you the first chance to examine some of the most inventive and creative packaging of the year up-close.

4. Explore Chicago, A Hub For Consumer Packaged Goods

For its eighth year, HOW Design Live returns to Chicago, a vibrant city where designers can gather, connect, and better understand the power of packaging. Not only is this where The Dieline Conference began in 2011, but this city is also full to the brim with art, culture, architecture, history, and endless creativity. With Chicago being such a major hub for consumer packaged goods, you can expect to be in good company with your fellow attendees.

5. You will learn how to deal in our rapidly changing industry

How can you keep up with the fast-changing nature of consumer behavior in this digital age? You must be informed about trends and know how to adapt. HOW Design Live and The Dieline Conference shake up your industry knowledge and the way you approach your work. Leaders in packaging design—like Debbie Millman, Mauro Porcini, and Pum Lefebure—will share their experiences and answer your targeted questions, giving you a refreshed perspective and preparing you for the future of packaging.

Bonus: Inspiration for days. 

If you’re looking to relight that fire in your belly, then consider this the flame. See you in Chicago!