Schedule

The Dieline Conference is packed with an impressive lineup of speakers with in-depth case studies, hands-on workshops, and enlightening Q&As at the end of every session. Explore the calendar below to learn more about each speaker and the exciting sessions you can attend at The Dieline Conference 2017.

EXPLORE:   DAY 1     DAY 2     DAY 3     DAY 4     DAY 5 

 
 

Day 1: Tuesday May 2nd

DAY:  1   2   3   4   5   ⬆︎

 
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11:45 AM - 1:15 PM

 

Workshop: Hands-On Structural Packaging Sketching & Ideation
by Mike Beauchamp, 3D Design Director, Pearlfisher 

Have you ever wondered how world-class design agencies get from ideation to final design? Are you curious about the role of industrial design in branding? In an inspiring, interactive workshop, Mike Beauchamp, Pearlfisher 3D Design Director will showcase the power of structural packaging design in building successful brands, illustrated by a behind-the-scenes glimpse of Pearlfisher's award-winning structural design process for wagamama. He will lead a hands-on sketching workshop that will give participants an opportunity to explore and experience for themselves the possibilities that powerful and ownable structures can unlock for brands.

1:15 PM - 3:00 PM

3:00 PM - 3:45 PM

 

 

Lunch

Networking: HOW Connection
Stefan Mumaw

Start your HOW Design Live experience off right by meeting up with old friends and finding some new ones. Stefan Mumaw is hosting this high-five and mingle event designed to help you shake off the rust and take off the masks. Stefan has killer connection starters to get you interacting and chatting. Don't miss the HOW Connection! It will turbo boost your conference experience from Day One!

3:45 PM - 4:00 PM

4:00 PM - 4:30 PM

 

Break

Opening Remarks & The Dieline Awards

Join us at the Big Stage for opening remarks by Gary Lynch, VP/Group Show Director, HOW Events. Then get inspired as The Dieline reveals the winners of this year's The Dieline Awards. The Dieline Awards are an international design competition recognizing the world's best consumer product packaging design. Now in its 8th year, The Dieline Awards 2017 has gathered a highly esteemed jury of structural packaging, design, branding, and consumer product experts.

4:30 PM - 5:15 PM

5:30 PM - 6:15 PM

Opening Keynote: Brian Collins
Chief Creative Officer and Co-Founder, COLLINS

Opening Keynote: You Gotta Make a Lot of Stuff Before You Can Make Stuff Like Yourself by Timothy Goodman

Like many designers, Timothy Goodman is held down by rules and parameters that constantly stifle him. So how does he get his own sensibilities and his own voice into his work? Five years ago, and many 7-day weeks, he decided to redirect his design career and push himself into new, scary, and unexpected territory through drawing, writing, and personal projects on the internet. He made a decision to approach graphic design as a practice, not as a profession. Join Timothy as he talks about where he’s been in his career, where he’s at now, and how he’s constantly trying to redefine what it means to work in this industry.

6:30 PM - 8:30 PM

Exhibit Hall Opening Reception sponsored by Domtar

 
 

Day 2: Wednesday May 3rd

 

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6:00 AM - 7:00 AM

Netwalking

Chicago is beautiful in May! Netwalking is a great way to combine fitness with networking—while also taking in the sights of our 2017 host city. You'll arrive at HOW Design Live recharged and ready for all the learning and inspiration the conference has to offer.

8:00 AM - 9:00 AM

Breakfast + Speed Coaching + Exhibit Hall Open

The Exhibit Hall is the home base of your HOW Design Live experience. And it's also where we provide breakfast! So grab some fuel for your day and come prepared to chat with other attendees about what matters to you. Also, join our experts for one-on-one 10 minute personal coaching sessions. This is your chance to get career advice, talk through a sticky project or ask for feedback on your portfolio.

9:00 AM - 9:15 AM

Spark: Sonja Rasula: Embrace Your Inner Weirdo & Disrupt to Reach Max Potential
Founder, Unique USA

Spark Sessions are new this year! These are short, high-energy presentations designed to prompt new ideas and ignite your creative spark. Join Sonja Rasula, Founder of Unique USA, CAMP and Unique Space. Sonja is driven by the idea that creativity can change the world and by the Martin Luther King Jr. quote, "Life's most persistent and urgent question is 'What are you doing for others?'"

9:15 AM - 10:00 AM

Keynote: Frank Chimero
Design Director at Abstract, Multidisciplinary Designer, Author and Illustrator

10:00 AM - 10:30 AM

Break

10:30 AM - 11:15 AM

FIRED UP - Fueling Growth with Good Design by Margo Chase, Founder Chase Design Group

Over the last thirty years Chase Design Group has grown from a single designer working alone to a bicoastal office working for some of the largest businesses in the world. Growth has been slow and deliberate, carefully fueled by a selective choice of clients and a focus on maintaining the highest quality creative. Margo Chase, founder and chief creative officer, will explain how a focus on great design has fueled growth and kept her team and clients inspired.

Designing for the Future with Cues from Today’s Top Trends by Andrew Gibbs, Founder of The Dieline

As designers, we fill the role of today’s most important visual communicators. We express both our culture and the spirit of the times through the brands, products, and services people covet and consume on a daily basis. And to design for tomorrow, we need to carefully examine what standout, cutting-edge brands are doing today.

In this hypervisual session, The Dieline's founder Andrew Gibbs invites you to explore the 13 Emerging Visual Design + Consumer Shopping Trends which currently have the greatest impact on our industry. As brands continue to play larger, more intimate roles in daily life, consumers naturally expect more from them. We must, in turn, prepare for a future where the brands we create do not merely sell products—they instead go beyond by offering a sense of deep purpose, providing a calming peace of mind, and delighting each and every sense.

Today’s dominant trends directly influence what consumers will want and need from the brands, products, and services of tomorrow. Lean in, take a closer look, and get inspired with ways to design effectively in 2017 and beyond.

 

11:15 AM - 11:45 PM

Break

11:45 AM - 12:30 PM

Design Can Save the World and Other Things I Learned From Kanye West by Alex Center, Design Director, The Coca-Cola Company

Love him or hate him (for most, it’s the latter) Kanye West is one of the most influential artists of our generation. For Coca-Cola Design Director Alex Center, he’s been a source of guidance, positivity and inspiration throughout his career. In a world full of negativity, fear, insecurity and anxiety, Alex will share how he channeled his inner Kanye to become really really awesome.

12:00 PM - 2:00 PM

Exhibit Hall Open

12:30 PM - 2:00 PM

Lunch

1:00 PM - 2:00 PM

Speed Coaching

Join our experts for one-on-one 10 minute personal coaching sessions. This is your chance to get career advice, talk through a sticky project or ask for feedback on your portfolio.

2:00 PM - 2:15 PM

Spark: Gemma O’Brien
Artist Specializing in Lettering, Illustration and Typography

Spark Sessions are new this year! These are short, high-energy presentations designed to prompt new ideas and ignite your creative spark.

2:15 PM - 3:00 PM

Keynote: Malcolm Gladwell with DeeDee Gordon

3:00 PM - 3:30 PM

Break

3:30 PM - 4:15 PM

The Big Picture by Yves Briantais, VP Global Design & Packaging at Colgate-Palmolive

The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Colgate-Palmolive has committed to making 100 percent of its packaging for three of four product categories completely recyclable by 2020. Yves Briantais, VP Global Design & Packaging at Colgate-Palmolive, will present an update on what his team has been focusing on and how it fits into the big picture during this session presented by The Dieline Conference.

PopMinded: The Art of Connecting Through Popular Culture by Christine Taylor
Licensing Creative Account Manager, Hallmark Cards

Learn how Hallmark and other brands attract and maintain loyal fans of all ages by exploring the world of pop culture. By creating licensed entertainment products and experiences, these brands help both fanatics and light-hearted enthusiasts connect through common passions for their favorite movies, comics and TV shows.

 

4:15 PM - 4:45 PM

Break

4:45 PM - 5:30 PM

Why Design? by David Turner
Co-Founder of Turner Duckworth

The real question is "Why?"

Why do designers choose to be designers? Why is design an underrated profession? Why does creative excellence matter? Why is design thinking more important now than ever?

With studios in London, San Francisco and New York, Turner Duckworth designs visual identities and packaging for consumer brands ranging from global leaders to feisty start-ups. As well as helping achieve outstanding commercial results, their designs consistently win many of the industry’s most prestigious awards and have been published broadly. Turner Duckworth won the first ever Cannes Grand Prix for Design for their work with Coke, they were the first design company to be inducted into the Clio hall of fame and they won a Grammy for their work with Metallica. 

Design Inside: The Changing Role of Design Within Organizations by Helen Stringer, Design Director, Corporate Capability, Procter & Gamble

No longer just a “nice to have,” internal design teams, regardless of how they are structured, are viewed as an essential part of very many businesses today. As companies evolve to focus on diversity, digital and doing so the designers that are embedded within them are changing too—some are even leading the way.

Organizationally agile, designers often act as the connective tissue in a business, bridging between the more traditional pillars of Marketing and R&D. Helen first starting talking about Design Inside over 10 years ago when P&G was at the forefront of leveraging design skill sets and design thinking to help solve business problems. In this presentation she will revisit what it means to have Design Inside in 2017.

 

5:30 PM - 5:45 PM

Break

5:45 PM - 6:30 PM

Keynote: Jeffrey Zeldman, Founder of studio.zeldman, Publisher of A List Apart, Co-Founder of An Event Apart

6:30 PM - 7:30 PM

Exhibit Hall Open

 
 

Day 3: Thursday May 4th

 

DAY:  1   2   3   4   5   ⬆︎

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6:00 AM - 7:00 AM

Netwalking

Chicago is beautiful in May! Netwalking is a great way to combine fitness with networking—while also taking in the sights of our 2017 host city. You'll arrive at HOW Design Live recharged and ready for all the learning and inspiration the conference has to offer.

8:00 AM - 9:00 AM

Breakfast + Table Topics + Exhibit Hall Open

The Exhibit Hall is the home base of your HOW Design Live experience. And it's also where we provide breakfast! So grab some fuel for your day and stay for our popular Table Topics. You'll chat with other attendees about what matters to you—and them. It's a great way to energize your morning. 

9:00 AM - 9:15 AM

Spark with Dontrese Brown: Be Bold in Your Actions—In Design, Leadership and in Life

Spark Sessions are new this year! These are short, high-energy presentations designed to prompt new ideas and ignite your creative spark. Dontrese Brown will present "Be Bold in Your Actions - In Design, Leadership and in Life." Dontrese was the first student from Georgetown to graduate with a BFA in Graphic Design. 

9:15 AM - 10:00 AM

Keynote: Natasha Jen, Partner, Pentagram

10:00 AM - 10:30 AM

Break

10:30 AM - 11:15 AM

Brand Faux-thenticity: You can’t make it if you fake it by Hamish Campbell, Pearlfisher New York Creative Director

False authenticity isn't a new concept – after all, how many times have you heard the phrase “fake it ‘till you make it”? For brands, this trend toward 'faux-thenticity' seems to be ever more prevalent. Yet consumers are continuously seeking transparency and honesty from the brands they welcome into their lives, their homes and their bodies. In a world where consumers are savvier than ever, searching for integrity and honesty and overwhelmed by a plethora of choice, can brands really get away with being disingenuous? And when a brand is found to be inauthentic, be it a personal one like Lance Armstrong or the beloved Mast Brothers Chocolate line, can it regain consumers' trust? 

In this talk, Hamish Campbell, Pearlfisher New York Creative Director, will investigate false authenticity in design and branding and will explore examples of brands who have have fallen foul of this growing trend. He will discuss why, once broken, consumer trust is almost impossible to rebuild but will illuminate the role of design in overcoming this mammoth challenge. Ultimately, he will advise how to avoid the pitfalls of false authenticity and build a brand from an honest core truth. 

Personal Strategies for Creative Leadership by Ande LaMonica, Global Brand & Design Strategist
GE

The world is a more complex place than ever before and the role of a designer is transforming to a position of business innovation and corporate leadership.

Learn 10 personal strategies for accelerating creative leadership.From professional development insights that are crucial to surviving a high-performing culture to the leveraging design to solve complex business problems at General Electric.

TAKEAWAYS:
• Personal strategies for accelerating creative leadership
• Learn insights and leadership skills to thrive in this challenging landscape.
• Understand why they are crucial and how to apply them for professional development.

 

11:15 AM - 11:45 PM

Break

11:45 AM - 12:30 PM

Design Fearlessly: Where's the Love? by Ron Burrage, Sr. Director, Head of Global Design, The Hershey Company

Ron will continue to share stories of Designing Fearlessly. This edition covers the journey of redesigning the iconic Hershey’s Kisses brand for a new generation around the globe. Takeaways: People still hate change and how to help them get more comfortable with it without forcing it upon them. Falling out of love sometimes helps you rekindle the flame. Sometimes, a hug is all you need. 

In the Lion's Den. A Creative's Guide to Thriving in Corporate America by Gaemer Gutierrez, Creative Director, CVS Health

How do you fulfill your passion for doing great work while meeting today’s demands of a large organization? It starts with understanding the difference between attachment vs. commitment along with a few other ideas to help you roar with the Lions.

 

12:00 PM - 2:00 PM

Exhibit Hall Open

12:30 PM - 2:00 PM

Lunch

2:00 PM - 2:15 PM

Spark with Matthew Manos: Designing the Future

Designers have a lot of tools at their disposal, and the things that designers make can take a lot of forms: posters, websites, books, illustrations, experiences, strategies, technologies, objects, and more. At HOW Design Live in 2016, Matthew shared with our audience that “business is a medium of design.” Now he’s back with another challenge for designers: What if we embraced something as unwieldy and confusing as “the future” as an additional medium for designers? We are entering a future in which everything around us, from the sidewalks we walk on, to the cities we live in, to the hats on our heads, can be mediums for communication and engagement. Because of this reality, the processes for uncovering design problems and creative solutions are completely changing. In this SPARK talk, Matthew Manos will read from his new book, Toward a Preemptive Social Enterprise, and will showcase a range of projects and processes that will inspire a new wave of designers and entrepreneurs to design the future.

2:15 PM - 3:00 PM

Keynote: Amy Cuddy - TED Speaker, Author

3:00 PM - 3:30 PM

Break

3:30 PM - 4:15 PM

Hypercollaboration: Blurring Line Between Agency, Client, & Customer by Brian Collins, Chief Creative Officer and Co-Founder, COLLINS and David Hartman, Creative Director, Brand Design Lab, Target

Brian Collins and Target's David Hartman will discuss why so many client, agency, and customer relationships are blurring and converging in ways that, when managed well, can create extraordinary work, and extraordinary results. Today, many billion dollar brands are leveraging these relationships to create intimately crafted work at massive-scale. Illustrated with case studies of Target's own in-house brands, Brian and David will discuss this blurring line, what it means for the future of companies and brands and how it benefits customers. They will also outline new principles for in-house designers to leverage their own relationships to create extraordinary work. 

Panel Part 1: Bridging Design and Business through Effective Design by Deborah Dawton, Chief Executive, Design Business Association

Deborah Dawton, chief executive of the Design Business Association, the trade association for design in the UK, will lead a lively panel discussion with C-Suite design executives. The panel will discuss the evolving role of designers in the boardroom, the intersection of design and business, why collaborative relationships lead to effective design, and how creatives can articulate the value and impact of design within their organizations.

Key Takeaways:

1. Getting your strategy right for your organization
2. Communicating effectively—what’s your story?
3. Tips on how to lead and influence effectively
4. How to get collaboration right

 

 

4:15 PM - 4:45 PM

Break

4:45 PM - 5:30 PM

To Be Announced 

Panel Part 2: Bridging Design and Business through Effective Design by Deborah Dawton, Chief Executive, Design Business Association

Deborah Dawton, chief executive of the Design Business Association, the trade association for design in the UK, will lead a lively panel discussion with C-Suite design executives. The panel will discuss the evolving role of designers in the boardroom, the intersection of design and business, why collaborative relationships lead to effective design, and how creatives can articulate the value and impact of design within their organizations.

Key Takeaways:

1. Getting your strategy right for your organization
2. Communicating effectively—what’s your story?
3. Tips on how to lead and influence effectively
4. How to get collaboration right

 

5:30 PM - 5:45 PM

Break

5:45 PM - 6:00 PM

Spark with Julie Anixter, Executive Director, AIGA

6:00 PM - 6:45 PM

Keynote with Seymour Chwast: God War Sex
Director, the Pushpin Group and Co-Founder, Push Pin Studios

My session is titled "God War Sex." Many of my illustration and design fit into one of these categories. The work I'll be showing and talking about appeared in magazines, books or as posters done either on assignment or as personal work. In addition some of the "fine art" work I do for myself fits the subjects. Included is an image for the Push Pin Graphic, published by my studio for over two decades, as well as from The Nose, a twice yearly publication. They helped our marketing efforts and allowed us to experiment with visual ideas. While following design principles, humor is usually a significant element in my work. I use the visual language, which includes cliches and stereotypes, to make the message accessible. Other tools are irony, incongruity and repetition. I have a range of styles from semi-realistic to out-and-out cartoon determined by the media and concepts and what is appropriate to render my message. I am inspired by ideas and styles of the past and everything around me.

 
 

Day 4: Friday May 5th

 

DAY:  1   2   3   4   5   ⬆︎

 

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6:00 AM - 7:00 AM

Netwalking

Chicago is beautiful in May! Netwalking is a great way to combine fitness with networking—while also taking in the sights of our 2017 host city. You'll arrive at HOW Design Live recharged and ready for all the learning and inspiration the conference has to offer.

6:30 AM - 7:30 AM

Fun Run

Every year we have a morning “fun run” where you can join your fellow runners (or very fast walkers) on an early morning 5k run through the streets of whichever city we are in. It is a good opportunity to take in the sights of the city, get a little exercise, make some new friends and clear your mind for the day of inspiration ahead.

8:00 AM - 9:00 AM

Breakfast + Speed Coaching

Grab some fuel for your day and join our experts for one-on-one 10 minute personal coaching sessions. Speed Coaching is your chance to get career advice, talk through a sticky project or ask for feedback on your portfolio.

9:00 AM - 9:15 AM

Out of Many, One: The Global Rebranding of the American Marketing Association
Jennifer Severns, Chief Experience Officer, American Marketing Association

9:15 AM - 10:00 AM

Keynote: Pioneers, Prophets and Provocateurs with Dana Arnett, Founding Partner and Vice Chairman, VSA Partners

10:00 AM - 10:30 AM

Break

10:30 AM - 11:15 AM

Inside–Out: A Pro-Con List for Working In-House vs a Creative Agency by Mike Peck, Creative Director, Office Creative Studio
Microsoft

For the past nine years Mike has worked as a design and creative leader at Starbucks, more than half of that time as a Creative Director. While in the studio there he managed a variety of design teams, from branding and packaging to merchandise design, illustration and even the fine art program. 
  
Six years ago he lead the brand's identity refresh and re-imagining of the company’s core packaging. Other accomplishments include the full redesign of Starbucks core coffee line, as well as the redesign of the higher end Starbucks Reserve Coffee line. For three years Mike led the full packaging design team and for six years he led the Creative Studio’s global ready-to-drink packaging team.  
  
Prior to Starbucks he was the associate design director at Lowe NY, a full-service advertising agency. There he worked on brands like Milk, Bank of America, Verizon Wireless and the New York Times. 

Unleashing Design - A Cultural Transition by Christine Man, Co-Founder, No More

In this session, Christine describes the role of business culture in delivering game-changing design. Specifically, how creating positive design experiences through storytelling and experiential learning will drive the cultural transformation that enables brand design thinking to flourish.

Key takeaways:

•    Why and when to build the client’s design acumen
•    How to drive a design transformation in three acts
•    Illustrative case study example you can use to design a curriculum specific to your business

 

11:15 AM - 11:45 PM

Break

11:45 AM - 12:30 PM

Nestlé’s Design Journey: A Multi-sensory Awakening by Ximena O'Reilly, Global Head of Visual Identity & Design Marketing and Consumer Communication, Nestle

Sight. Sound. Touch. Smell. Taste. Learn how Nestlé weaves an exploration of the senses into its brand building efforts as it designs relevance, story and product truths into captivating experiences. 

Dear Designers: Please Stop by Tosh Hall, Executive Creative Director, Jones Knowles Ritchie

Jones Knowles Ritchie is an independent design agency with studios in London, New York, Singapore and Shanghai. Behind their success is the fundamental belief that great design helps brands grow, by abandoning the generic and relentlessly pursuing the unmistakable. In this Branding & Packaging breakout session you'll be inspired by, and learn from, Tosh Hall, Executive Creative Director of JKR New York. Tosh is also an instructor in the SVA Masters in Branding Program and he lectures throughout the world

 

12:30 PM - 2:00 PM

Lunch

2:15 PM - 3:00 PM

Keynote: Design, Sensory-Thinking, and Uncovering Lo-Fi Magic with Kelli Anderson

Sometimes the hand is smarter, more nimble, and more responsive to feedback than the brain alone. The craft of design taps into this sophisticated—and uniquely human—way that our senses “feel-out" problems. When we push to assess material resistance or squint to gauge contrast, we employ lo-fi physical intuition (actually: a superpower honed over millions of years of evolution) to make sense of the world around us. 

Unlike in other fields, there are no universal rules that designers can take for granted. We must remain nimble and attuned to subtle cues from the outside—whether it's the minute feedback from an ever-shifting visual culture, from the physicality of materials, or from the ever-evolving logic of user expectations. We feel our way through all of it it, A/B test, and create experiences that lead others to our discoveries. Because of this, design can be considered a radically firsthand approach to uncovering new knowledge. Here, there is a high capacity to make work that subverts a viewer’s expectations and brings truly unique experiences into existence. 

This session will explore how designers’ unique set of sensitivities can be used to create work that seems like magic, while challenging their audience’s expectations. We will dive into this process-philosophy with a combination of project show-and-tell, research findings, and also complimentary texts from outside of the field. 

3:00 PM - 3:30 PM

Break

3:30 PM - 4:15 PM

Death of The Supermarket 3: Part 1
Moderated by Debbie Millman with Dr. Dan Formosa, Sem Devillart, and Richard Shear

For the 3rd year in a row, Debbie Millman will moderate a lively cultural and anthropological based discussion examining the impending death of the supermarket, shifting consumer trends, and the future of CPG brands. 

Consumers no longer see the supermarket as their go-to place to purchase their daily needs. Our panel of expert trend forecasters, futurists, and brand designers will discuss and explore how shoppers will consume CPG brands in the future, and what what role the supermarket will play in the future, if any.

Using the most up to date analytics, panelists will uncover the latest consumer behavior and shopping trends and discuss pathways for brands to maintain market share in this major consumer shopping habit shift. The discussion will be followed by a Q&A where you can ask questions specific to your brands and clients.

POWER SHIFT – Design (leadership) in a VUCA world by Moira Cullen
Vice President Global Beverage Design, PepsiCo

Creative destruction, accelerated disruption – we’re living through seismic technological, geopolitical, financial and cultural shifts. What is the role of design (and designers) in these turbulent times? Amid this complexity, acceptance and adoption of design as a strategic capability have increased.  Indeed, a growing number of companies are building internal design functions as a strategic competence. Moira will share an insider’s view on the implications for design and design leadership - what it takes to fully activate design’s transformative power to realize market relevance and meaningful results. 

 

 

4:15 PM - 4:45 PM

Break

4:45 PM - 5:30 PM

Death of The Supermarket 3: Part 1
Moderated by Debbie Millman with Dr. Dan Formosa, Sem Devillart, and Richard Shear

For the 3rd year in a row, Debbie Millman will moderate a lively cultural and anthropological based discussion examining the impending death of the supermarket, shifting consumer trends, and the future of CPG brands. 

Consumers no longer see the supermarket as their go-to place to purchase their daily needs. Our panel of expert trend forecasters, futurists, and brand designers will discuss and explore how shoppers will consume CPG brands in the future, and what what role the supermarket will play in the future, if any.

Using the most up to date analytics, panelists will uncover the latest consumer behavior and shopping trends and discuss pathways for brands to maintain market share in this major consumer shopping habit shift. The discussion will be followed by a Q&A where you can ask questions specific to your brands and clients.

If Everything is Right, You are Wrong.
Ivan Garcia, Creative Director and Founder, Futura 

If everything is right, you are wrong. The idea of making a mistake frightens us because it defies the idea of success. But what if always being right doesn't make you so smart? What if trying and having mistakes is what actually makes us better creatives?

 

 

 

5:30 PM - 5:45 PM

Break

5:45 PM - 6:30 PM

Keynote: Lisa Congdon - The Pursuit of Meaningful: How Embracing Personal Work Has Carried My Career
Illustrator and Writer 

9:00 PM - 11:30 PM

HOW Design Live Closing Night Party

This is where everyone lets it all hang out. Every year our closing party has a theme, many of our attendees dress in costumes that reflect the theme, we have live music, food, drink and a wonderful time. After four days of cramming your heads with information it’s time to let go.

 
 

Day 5: Saturday May 6th

 

DAY:  1   2   3   4   5   ⬆︎

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8:00 AM - 9:00 AM

Breakfast

Grab some fuel for the day during one or all of the breakfasts we provide! Kick off your day with fellow attendees and make new professional friendships.

9:00 AM - 9:45 AM

Keynote: PepsiCo's Culture of Design-Led Innovation by Mauro Porcini

Discover how PepsiCo is leveraging a new mix of people, infrastructure, location, culture, and processes to change the way that brands are built and how future products are conceived. Following up on his popular 2014 appearance, you’ll hear from Chief Design Officer Mauro Porcini as he discusses current and past experiential projects like the Pepsi Live for Now capsule fashion collection; a first-of-its-kind, app-powered hydration tracking and fuel delivery system for Gatorade; the F!ZZ beverage experience, the NSPIRE culinary vehicle, Pepsimojis (the brand’s unique take on emojis) and many other initiatives, answering your questions about design-driven innovation along the way.

10:00 AM - 10:45 AM

Keynote: Master the Art of Seduction by Pum Lefebure
Design Army

Do you believe in love at first sight? Smart designers do. After all, the first visual is the ultimate seducer – it flirts and mesmerizes. It triggers feelings that create not just a fleeting encounter but a full-fledged experience. For brands, that means killing old models and designing new emotional journeys. Don’t bore your audience – beguile them.

Showcasing innovative case studies, Pum will reveal design secrets that give branding more passion and sales more punch. She will give powerful examples of how to strike an emotional chord with your target consumer with captivating design. Learn how to mix visuals, technology and strategy -- with a dash of romance -- to create an enticing brand experience. 

Love at first sight – don’t just believe in it… Build it.

 

11:00 AM - 11:45 AM

Keynote: Alina Wheeler
Branding Consultant and Author

12:00 PM - 12:45 PM

Keynote: What Happens Next with David Carson

Eye magazine in London once reported David was the most googled graphic designer in history. Try and sort out why at this entertaining and inspirational talk. You'll hear about some of David’s most recent projects and learn about the importance of using one’s own uniqueness in your work, and how to get your best creative results while enjoying it more. David has some interesting thoughts on what’s going on in our profession, and where it’s heading. Be prepared to remember why you got into this field, to feel reenergized, and anxious to get back to work. Or not.