Head of Retail Solutions
A Plastic Planet
London, United Kingdom
With almost three decades’ experience in the packaging design industry, Paul Foulkes-Arellano became Head of Client Programmes at London outfit Precipice Design in 2016. Paul has worked in markets across the world, enjoying spells in Central America and Europe. A keen linguist, he is fluent in French and Spanish.
After studying modern languages at Cambridge, Paul began his career in the late eighties. His first post was at PI Global where he spent several years touring Europe. The nineties saw Paul up sticks and move to Mexico. In 1998, he returned to London and enjoyed stints at Design Bridge, Wren & Rowe and Seymourpowell. Paul has worked extensively with global beers and spirit brands as well as food giants Mondelez and Nestlé.
He joined London firm Precipice Design in March 2016. The firm are the pioneers and unswerving advocates of meaning-centred design.
Paul is determined to do something about the devastating effects of plastic pollution, and in 2017 joined forces with international campaign group A Plastic Planet. The London-based group is campaigning for a Plastic Free Aisle in supermarkets. Paul is on a mission to identify Petrochem-free alternatives to plastic packaging within two years, and is passionate about finding positive solutions to the profound challenges posed by plastic pollution.