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Partner, Co-Founder, and Creative Director
Rice Creative
Ho Chi Minh City, Vietnam

Joshua is a designer, creative director, and co-founder of Rice Creative, the Vietnam based branding & creative agency. Rice Creative has gained a strong international reputation in little over 5 years for developing powerful startup brands such as Marou Chocolate, as well as edgy, award winning work for international giants, such as Coca- cola and UBER, and UNICEF. Rice aims to further establish Vietnam as an important creative capital in Asia, while getting wonderful Vietnamese products the global audience they deserve. 

Joshua began his career at global branding powerhouse, Landor Associates. Joshua was nominated to create Landor’s internal initiatives from the their largest office in the United States. Seeking change and challenge, Joshua moved to Asia in 2006, accepting a role as Design Director for Lowe & Partners Vietnam. Joshua built the branding department within that office. His ambition became set on creating world-class creative solutions for emerging brands, visionary companies and interesting causes in Asia. With his varied background, Joshua was able to co-founded the multi-disciplinary practice, Rice Creative, in 2011. 

Joshua’s work with Rice has received accolades from Red Dot, Pentawards, A’Design, Graphis, The Dieline, Type Directors Club, Brand New, and an IDA award for “Graphic Design of the Year. Rice has been featured in publications such as Monocle, Wallpaper* UK, BRAIN Japan, IdN, and UC quarterly, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print. As a unique figure in design and branding, Joshua has begun sharing his story through speaking engagements, internationally.