London, United Kingdom
Cato has spent her career helping clients grow their brands by helping them build powerful cultural relevance. At Space Doctors, she drives thought-leadership; pioneering the application of semiotics across branding, marketing and design. Using hybrid, experimental approaches across the cognitive and behavioural sciences, anthropology, user experience and speculative design, Cato pilots new ways for brands to understand, measure and create meaning. Cato’s recent work in the field of Sensory Semiotics led to the world’s first sensory semiotic chocolate experiment (with Bompas & Parr and Oxford University), an immersive, ‘treehouse’ hotel room hanging from a 26 foot crane and the development of a ‘synaesthetic brand’.